# Toyota Prius — Black Sheep

A live-action ad in which a flock of sheep wanders an empty city, gathers at a gas station and then stampedes past a black Prius, which drives off alone. The tagline turns the 'black sheep' idea into the car's new attitude.

- Code: AD-0116
- Kind: Ad
- Format: Live-action product film
- Brand: Toyota Prius
- Length: 30.1s · 20 beats · 39.8 beats/min · 17 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Fast cutting, Premium, No voiceover, Music-led, Humorous
- Original: https://www.youtube.com/watch?v=khYXgWYMJ8E
- Full breakdown: https://cutmap.co/v/toyota-prius-black-sheep

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/toyota-prius-black-sheep.