# Uber — 3 minutes away, don't be the bad teammate

A 15-second live-action comedy ad in which a late office worker panics, his bare belly pops out of his shirt as he runs, and an Uber arrives three minutes after he books. It ends with the line '安啦 Uber 3分鐘後到' and the Uber logo.

- Code: AD-0473
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 9 beats · 35.8 beats/min · 6 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Humorous, Cinematic, Captions, Phone UI, Fast cutting, Characters, Voiceover
- Original: https://www.youtube.com/watch?v=zTTLu_TwZ_w
- Full breakdown: https://cutmap.co/v/uber-3-minutes-away-don-t-be-the-bad-teammate

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-3-minutes-away-don-t-be-the-bad-teammate.