# Uber — 3 Minutes or the Trip Gets Pigeoned

A 15-second live-action comedy ad in which a group of stranded travellers fail to flag a ride, turn into pigeons at the thought of missing their next stop, then return to normal when an Uber arrives in three minutes. A tag gag with a late straggler runs after the logo.

- Code: AD-0445
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 9 beats · 35.8 beats/min · 7 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Humorous, Captions, Characters, Cinematic, Voiceover
- Original: https://www.youtube.com/watch?v=ev9OUI0Yy8A
- Full breakdown: https://cutmap.co/v/uber-3-minutes-or-the-trip-gets-pigeoned

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-3-minutes-or-the-trip-gets-pigeoned.