# Uber — 5 AM Flights

A 15-second live-action night scene follows a family leaving home before dawn, from a hand grabbing passports to a driver loading their bags. Two lines of white type on black link the scene to the product, and the Uber logo closes.

- Code: AD-0405
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 10 beats · 39.8 beats/min · 4 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Slow and deliberate, Captions, Music-led, No voiceover, Minimal
- Original: https://www.youtube.com/watch?v=5wm14LWZDkI
- Full breakdown: https://cutmap.co/v/uber-5-am-flights

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-5-am-flights.