# Uber — A King's Guard Takes an Autonomous Ride in London

A vertical, phone-shot social film in which a London guardsman steps out of his post, books an autonomous Uber on his phone, rides through central London and salutes the car as it leaves. There is no voiceover and almost no copy; the Uber and Wayve lockup appears only in the last seconds.

- Code: SO-0061
- Kind: Social cut
- Format: Live-action product film
- Brand: Uber
- Length: 40.0s · 24 beats · 36 beats/min · 26 hard cuts
- Industry: Mobility, Consumer apps, AI
- Style: Live action, Humorous, Fast cutting, Phone UI, Beat-synced edit, Music-led, No voiceover
- Original: https://x.com/Uber/status/2095416752226087251
- Full breakdown: https://cutmap.co/v/uber-a-king-s-guard-takes-an-autonomous-ride-in-london

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-a-king-s-guard-takes-an-autonomous-ride-in-london.