# Uber — Air Drumming

A 15-second night ride shot in one continuous take from the back seat: a passenger air-drums with his eyes closed while rain-streaked city lights slide past. A single line of text and the Uber logo close it.

- Code: AD-0395
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 5 beats · 19.9 beats/min · 1 hard cut
- Industry: Mobility
- Style: Live action, Cinematic, Dark UI, No voiceover, Music-led, Beat-synced edit, Big type
- Original: https://www.youtube.com/watch?v=D7QV8xrJBMQ
- Full breakdown: https://cutmap.co/v/uber-air-drumming

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-air-drumming.