# Uber — Bez wyrzutów

A Polish live-action ad in which a couple walk home after missing a taxi for a 60th birthday party, with on-screen price lines framing the cost of a guilt trip against a 27 zł Uber ride. The couple's reunion with a taxi at the end carries the line 'next time check the price in the app'.

- Code: AD-0393
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 44.6s · 20 beats · 26.9 beats/min · 19 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Live action, Captions, No voiceover, Humorous, Premium, Slow and deliberate
- Original: https://www.youtube.com/watch?v=8r6h367vXvQ
- Full breakdown: https://cutmap.co/v/uber-bez-wyrzutow

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-bez-wyrzutow.