# Uber — Bientôt à la maison (avec MADD Canada)

A live-action short in which a father waits up at night, texting his daughter as she leaves a bar. A stat card and a shared-ride notification turn his worry into relief, and a car arrives outside the house. It ends on an Uber | madd co-brand card.

- Code: AD-0390
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 11 beats · 21.9 beats/min · 8 hard cuts
- Industry: Mobility, Non-profit
- Style: Cinematic, Captions, Phone UI, Slow and deliberate, Push-ins, Music-led, No voiceover, Emotional
- Original: https://www.youtube.com/watch?v=9EN7fqXQf0M
- Full breakdown: https://cutmap.co/v/uber-bientot-a-la-maison-avec-madd-canada

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-bientot-a-la-maison-avec-madd-canada.