# Uber — Breakdowns

A 15-second live-action ad in which a wedding party is stranded by a smoking car on a country road, until one bridesmaid opens the Uber app and a driver's car arrives. A two-part line of on-screen type ('Because there are breakdowns in your area' / 'There are drivers in your area') turns the scene into the pitch.

- Code: AD-0407
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 8 beats · 31.9 beats/min · 5 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Premium, Humorous, No voiceover, Music-led, Phone UI, Big type
- Original: https://www.youtube.com/watch?v=83_IFyBu3Ms
- Full breakdown: https://cutmap.co/v/uber-breakdowns

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-breakdowns.