# Uber — Can't do that if you're driving

A 15-second night-ride ad shot from the front seat: two friends in the back of an Uber swipe on a phone and laugh, then one line of white type and the Uber wordmark close it. One scene, one joke, one hard cut.

- Code: AD-0455
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 5 beats · 19.9 beats/min · 1 hard cut
- Industry: Mobility, Consumer apps
- Style: Cinematic, Live action, Big type, Minimal, Music-led, No voiceover, Slow and deliberate
- Original: https://www.youtube.com/watch?v=ZwwIM0HqYqk
- Full breakdown: https://cutmap.co/v/uber-can-t-do-that-if-you-re-driving

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-can-t-do-that-if-you-re-driving.