# Uber — Fără regrete

A live-action night-time story ad in which a woman skips a ride, walks home in the rain, and ends up paying the price in time and discomfort. Two price captions (280 RON for regret, 26 RON for an Uber ride) deliver the argument, and a friend's line lands the call to check the price in the app.

- Code: AD-0420
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 42.0s · 20 beats · 28.6 beats/min · 11 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Live action, No voiceover, Slow and deliberate, Captions, Music-led, Premium
- Original: https://www.youtube.com/watch?v=QC_5kTU2L3w
- Full breakdown: https://cutmap.co/v/uber-fara-regrete-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-fara-regrete-2.