# Uber — Game Day

A 60-second live-action ad that follows a stranded marching band, a retired player and a fan bar crowd as they all get to a college football game. A closing line turns the story into the pitch: drivers are in your area.

- Code: AD-0427
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 60.1s · 26 beats · 25.9 beats/min · 38 hard cuts
- Industry: Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Fast cutting, Emotional, Premium
- Original: https://www.youtube.com/watch?v=NvhNxPPYLNE
- Full breakdown: https://cutmap.co/v/uber-game-day

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-game-day.