# Uber — Keep住做你想做

A 30-second Hong Kong ad that stretches a three-minute Uber wait into a fantasy confession scene: a nervous man in a restaurant books a ride, then daydreams a musical, a dove-filled dance, a sword and a rainstorm. It ends on the car outside and the Uber logo.

- Code: AD-0472
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 12 beats · 23.9 beats/min · 10 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Music-led, Phone UI, Captions, Slow and deliberate, Premium
- Original: https://www.youtube.com/watch?v=w-oPwKiEpgI
- Full breakdown: https://cutmap.co/v/uber-keep-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-keep-2.