# Uber — Keep住做你想做

A 60-second Hong Kong ad that stages a restaurant confession as a fantasy musical, with a man who has three minutes before his Uber arrives. The fantasy ends in a rejection and a quiet ride home, then a black end card.

- Code: AD-0431
- Kind: Ad
- Format: Other
- Brand: Uber
- Length: 60.0s · 22 beats · 22 beats/min · 21 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Humorous, Music-led, Captions, Premium
- Original: https://www.youtube.com/watch?v=K2KizhIjob8
- Full breakdown: https://cutmap.co/v/uber-keep

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-keep.