# Uber — Landed (Women Preferences)

A live-action story ad about a tired mother and toddler stranded in an airport, rescued when she picks 'Women Drivers' in the Uber app. It runs on pictures and sound alone, with a short end card for the feature name.

- Code: AD-0476
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 17 beats · 33.9 beats/min · 12 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, No voiceover, Music-led, Emotional, Phone UI, Slow and deliberate
- Original: https://www.youtube.com/watch?v=syUHFV1Ejw0
- Full breakdown: https://cutmap.co/v/uber-landed-women-preferences

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-landed-women-preferences.