# Uber — Large Antiques

A 15-second live-action comedy ad in which a man at a yard sale gazes up at a towering grandfather clock and realises he has no way to carry it home. A phone showing UberXL answers the problem, and a two-line super ends on the Uber logo.

- Code: AD-0402
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 8 beats · 31.8 beats/min · 5 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Humorous, No voiceover, Minimal, Captions
- Original: https://www.youtube.com/watch?v=Ck6f9-nyKUU
- Full breakdown: https://cutmap.co/v/uber-large-antiques

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-large-antiques.