# Uber — Locura es que el bombo no esté

A 2m48s documentary brand film about Carlos 'el Tula' Pascual, the Argentine fan whose bass drum followed the national team for decades. Archive photos, family interviews and a newspaper obituary lead to a present-day World Cup in Dallas, where his drum is carried by Uber to fans, ending on 'Locura es no estar'.

- Code: BR-0283
- Kind: Brand film
- Format: Brand manifesto
- Brand: Uber
- Length: 168.4s · 24 beats · 8.6 beats/min · 83 hard cuts
- Industry: Mobility, Sport, Consumer apps
- Style: Documentary, Cinematic, Emotional, Voiceover, Dialogue, Premium, Fast cutting
- Original: https://www.youtube.com/watch?v=Pdn6VNMQhQA
- Full breakdown: https://cutmap.co/v/uber-locura-es-que-el-bombo-no-este

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-locura-es-que-el-bombo-no-este.