# Uber — New To Town

A live-action night story with no dialogue we can read: a young woman arrives alone at a bus station, picks a Women Drivers ride on her phone, and relaxes in the car. A black end card names the feature and the brand.

- Code: AD-0442
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 13 beats · 25.9 beats/min · 2 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Dark UI, Phone UI, Slow and deliberate, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=nClabHXpIr8
- Full breakdown: https://cutmap.co/v/uber-new-to-town

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-new-to-town.