# Uber — No Regrets

A live-action comedy ad in which a man drops a pot of flowers and his partner's silence lingers for a week. Two on-screen prices (R400 for the regret, R49 for an Uber ride) turn the mishap into the pitch: check the price on the app.

- Code: AD-0394
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 43.6s · 20 beats · 27.5 beats/min · 19 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Humorous, Characters, Music-led, No voiceover, Captions, Slow and deliberate
- Original: https://www.youtube.com/watch?v=4rCXOwu6RVA
- Full breakdown: https://cutmap.co/v/uber-no-regrets

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-no-regrets.