# Uber — On Our Way

A 30-second brand ad that opens on a typed apology, crosses out the words 'I can't' and follows a young woman who gets to a graduation after all. A hug at the ceremony pays off the line, and a short run of Uber and Uber Eats drivers leads to the logo.

- Code: AD-0398
- Kind: Ad
- Format: Brand manifesto
- Brand: Uber
- Length: 30.1s · 14 beats · 27.9 beats/min · 9 hard cuts
- Industry: Mobility, Consumer apps
- Style: Emotional, Captions, Live action, Kinetic type, No voiceover, Music-led, Cinematic
- Original: https://www.youtube.com/watch?v=C4w1TIRs3rU
- Full breakdown: https://cutmap.co/v/uber-on-our-way-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-on-our-way-2.