# Uber — On Our Way

A 30-second brand film in which one line of on-screen type, 'Wish I could make it', is struck through and then rewritten by real-life moments of people arriving: a hospital birth, a graduation and a football game. It ends on the Uber and Uber Eats apps and a 'We're on our way' sign-off.

- Code: BR-0281
- Kind: Brand film
- Format: Brand manifesto
- Brand: Uber
- Length: 30.1s · 14 beats · 27.9 beats/min · 10 hard cuts
- Industry: Mobility, Consumer apps
- Style: Kinetic type, Cinematic, Captions, No voiceover, Music-led, Live action, Emotional
- Original: https://www.youtube.com/watch?v=JszSnaa1YDM
- Full breakdown: https://cutmap.co/v/uber-on-our-way-3

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-on-our-way-3.