# Uber — On Our Way

A 30-second brand film that opens on a typed apology, strikes it down to 'be there', and carries that phrase as a caption over real-life reunions. A black frame with the app icons turns the line into 'When you have to be there', then drivers and couriers take over with 'We're on our way'.

- Code: BR-0316
- Kind: Brand film
- Format: Brand manifesto
- Brand: Uber
- Length: 30.1s · 14 beats · 27.9 beats/min · 13 hard cuts
- Industry: Mobility, Consumer apps, Food and drink
- Style: Captions, Emotional, Live action, No voiceover, Music-led, Minimal, Documentary, Big type
- Original: https://www.youtube.com/watch?v=y7KENDxBFaU
- Full breakdown: https://cutmap.co/v/uber-on-our-way-4

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-on-our-way-4.