# Uber — On Our Way

A 60-second brand film that opens on an apology typed on white, then plays a run of real reunion moments (birth, graduation, homecoming, care home) under a small white caption. It ends on the Uber and Uber Eats app icons and the line 'We're on our way'.

- Code: BR-0074
- Kind: Brand film
- Format: Brand manifesto
- Brand: Uber
- Length: 60.1s · 25 beats · 25 beats/min · 22 hard cuts
- Industry: Consumer apps, Mobility, Food and drink
- Style: Emotional, Captions, Kinetic type, Documentary, Live action, Music-led, No voiceover, Minimal
- Original: https://www.youtube.com/watch?v=uc_2DQdrcb0
- Full breakdown: https://cutmap.co/v/uber-on-our-way

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-on-our-way.