# Uber — Ooooo, It's Free!

A 15-second comic ad set in an Indian tea stall. A man's drawn-out 'Ooooo' grows as a whole crowd gasps at the offer of a free first ride, then he takes an Uber Bike ride and the film ends on 'FIRST RIDE FREE' and the logo.

- Code: AD-0446
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 13 beats · 51.8 beats/min · 10 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Humorous, Characters, Captions, Fast cutting, Cinematic, Beat-synced edit, Big type
- Original: https://www.youtube.com/watch?v=c6_TVfjHBAo
- Full breakdown: https://cutmap.co/v/uber-ooooo-it-s-free

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-ooooo-it-s-free.