# Uber — Podcast Driving

A Saudi-set ad that stages a calm podcast interview in a wood-panelled studio, then reveals the guests' behaviour behind the wheel: road rage in night traffic. It ends on a line telling viewers not to let driving bring out their worst, and to ride with Uber instead.

- Code: AD-0406
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 52.4s · 14 beats · 16 beats/min · 11 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Dialogue, Captions, Push-ins, Slow and deliberate, Humorous, Premium
- Original: https://www.youtube.com/watch?v=EjsRxVNqavI
- Full breakdown: https://cutmap.co/v/uber-podcast-driving

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-podcast-driving.