# Uber — Precious Cargo

A single-take night ride in which a passenger steadies a tall vanilla cake with her hands as street lights wash over it. One line of end copy turns the scene into the pitch: you can't do that if you're driving.

- Code: AD-0453
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 4 beats · 15.9 beats/min · 1 hard cut
- Industry: Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Big type, Slow and deliberate, Premium
- Original: https://www.youtube.com/watch?v=_P1AK9PvRfM
- Full breakdown: https://cutmap.co/v/uber-precious-cargo

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-precious-cargo.