# Uber — Skip the Drama, Uber Has Taxis Too

A comic night-street ad in which a queue of people fail to hail a cab and two women brawl over the one that never comes. A phone alert that the Uber taxi has arrived, a tagline reading 跑完趴? 跳過鬧劇吧 and a black end card follow.

- Code: AD-0451
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 10 beats · 39.8 beats/min · 5 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Humorous, Captions, Characters, Dialogue, Premium
- Original: https://www.youtube.com/watch?v=c66G1CtYx8Q
- Full breakdown: https://cutmap.co/v/uber-skip-the-drama-uber-has-taxis-too

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-skip-the-drama-uber-has-taxis-too.