# Uber — Skip the Taxi-Hailing Melodrama

A 30-second Taiwanese ad that stages street taxi-hailing as an over-the-top soap opera, then cuts to a calm young man who books an Uber taxi on his phone. It ends on the line 'Uber 也有小黃' (Uber has taxis too).

- Code: AD-0399
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 19 beats · 37.9 beats/min · 19 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Humorous, Captions, Fast cutting, Cinematic, Phone UI, Dialogue
- Original: https://www.youtube.com/watch?v=BrfUvIoL4Hg
- Full breakdown: https://cutmap.co/v/uber-skip-the-taxi-hailing-melodrama

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-skip-the-taxi-hailing-melodrama.