# Uber — Sleeping. Can't do that if you're driving

A 15-second night-time ad in one continuous backseat shot: two passengers sleep as the car moves through city light, then a four-line headline lands over them and cuts to the Uber logo on black.

- Code: AD-0403
- Kind: Ad
- Format: Live-action product film
- Brand: Uber
- Length: 15.1s · 5 beats · 19.9 beats/min · 1 hard cut
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Slow and deliberate, Humorous, Big type, One continuous camera, No voiceover, Captions
- Original: https://www.youtube.com/watch?v=70_l3sEmzKg
- Full breakdown: https://cutmap.co/v/uber-sleeping-can-t-do-that-if-you-re-driving

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-sleeping-can-t-do-that-if-you-re-driving.