# Uber — Taxi Sixth Sense (第六感篇)

A 30-second comic live-action ad in which a man uses the Uber Taxi app and a made-up 'sixth sense' to see where his taxi is. A fast fly-through of the city, an overhead map and a countdown lead to the cab arriving right on cue, then a quiet in-car exchange and the Uber logo.

- Code: AD-0434
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 16 beats · 31.9 beats/min · 21 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Humorous, Captions, Fast cutting, Cinematic, Phone UI, Maps, Whip pans
- Original: https://www.youtube.com/watch?v=M9mqT8NE6iQ
- Full breakdown: https://cutmap.co/v/uber-taxi-sixth-sense

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-taxi-sixth-sense.