# Uber Taxi — 落雨無車？Skip!

A 15-second live-action ad shot like an action scene: a man in a suit fights the wind, rain and a stranger's umbrella outside a restaurant, then books an Uber Taxi on his phone and ends up sharing the cab. A subtitle-style song lyric runs underneath, and the tagline 'Skip!' lands over the arriving taxi.

- Code: AD-0454
- Kind: Ad
- Format: Problem and solution
- Brand: Uber Taxi
- Length: 15.1s · 10 beats · 39.8 beats/min · 7 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Captions, Fast cutting, Music-led, Dark UI, Humorous, Live action
- Original: https://www.youtube.com/watch?v=jVVJalJRKEw
- Full breakdown: https://cutmap.co/v/uber-taxi-skip-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-taxi-skip-2.