# Uber Taxi — Skip the Kung Fu

A 60-second live-action Hong Kong ad that stages hailing a street taxi as a full kung fu fight, then resolves it with one tap in the Uber app. Subtitled rhyming lines narrate the brawl; the payoff is a calm Uber Taxi pickup and the line '大費功夫? Skip!'.

- Code: AD-0400
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 60.0s · 17 beats · 17 beats/min · 41 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Fast cutting, Live action, Captions, Humorous, Music-led, No voiceover, Phone UI
- Original: https://www.youtube.com/watch?v=CIvCGTWkkvA
- Full breakdown: https://cutmap.co/v/uber-taxi-skip-the-kung-fu

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-taxi-skip-the-kung-fu.