# Uber Taxi — Skip the taxi scramble

A live-action Hong Kong street comedy in which travellers with suitcases brawl over a red taxi in slow-motion, until one woman quietly books an Uber Taxi on her phone and the man who played hero is left standing. A single Cantonese slogan, 'Skip!', closes the film.

- Code: AD-0426
- Kind: Ad
- Format: Problem and solution
- Brand: Uber Taxi
- Length: 15.1s · 13 beats · 51.8 beats/min · 10 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Humorous, Fast cutting, Captions, Phone UI, Premium, Music-led
- Original: https://www.youtube.com/watch?v=OV7zS_J2k1A
- Full breakdown: https://cutmap.co/v/uber-taxi-skip-the-taxi-scramble

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-taxi-skip-the-taxi-scramble.