# Uber Taxi — タクシーがつかまらないとき編

A 30-second live-action ad where fluffy mascot creatures fail to flag down empty taxis in a busy Japanese city, then a pink one gets a ride by tapping the Uber app. A permanent promo-code banner sits above the picture the whole time.

- Code: AD-0391
- Kind: Ad
- Format: Problem and solution
- Brand: Uber Taxi
- Length: 30.1s · 14 beats · 27.9 beats/min · 12 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Characters, Mascot, Cinematic, Captions, Push-ins, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=AzzIH7nvu-A
- Full breakdown: https://cutmap.co/v/uber-taxi

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-taxi.