# Uber — The School (المدرسة)

A live-action comedy ad in Saudi Arabia. A father tells his son a bedtime story about how his school-run driving turns him into a shouting, reckless driver, then the film shows it playing out in traffic. It ends on a single Arabic line: don't let driving bring out the worst in you.

- Code: AD-0475
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 46.3s · 14 beats · 18.1 beats/min · 17 hard cuts
- Industry: Mobility
- Style: Live action, Cinematic, Humorous, Characters, Dialogue, Voiceover, Premium
- Original: https://www.youtube.com/watch?v=sX4UZBCwbkY
- Full breakdown: https://cutmap.co/v/uber-the-school

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-the-school.