# Uber — Tired Dogs

A 15-second live-action ad in which a jogger carries her exhausted dog along a park path, orders a pet-friendly Uber from her phone, and the film ends on a two-line statement: tired dogs in your area, drivers in your area.

- Code: AD-0404
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 7 beats · 27.8 beats/min · 5 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Live action, Humorous, No voiceover, Minimal, Phone UI, Slow and deliberate
- Original: https://www.youtube.com/watch?v=EG7LY9doubU
- Full breakdown: https://cutmap.co/v/uber-tired-dogs

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-tired-dogs.