# Uber — Uber Taxi: 大費功夫？Skip!

A live-action Hong Kong ad that stages a martial-arts street brawl over a taxi, then pays it off with a woman who simply books an Uber Taxi on her phone. The fight is played as kung-fu cinema, and the punchline is the one-line 'Skip!'.

- Code: AD-0397
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 30.1s · 14 beats · 27.9 beats/min · 20 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Live action, Fast cutting, Captions, Humorous, Phone UI, Premium, Music-led
- Original: https://www.youtube.com/watch?v=0icFsclwhcI
- Full breakdown: https://cutmap.co/v/uber-uber-taxi-skip

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-uber-taxi-skip.