# Uber — 跳過鬧劇吧，Uber 也有小黃

A 15-second live-action comedy ad in which a man and a woman fight over a baby carrier while failing to hail a cab, until a dropped watermelon is followed by an Uber taxi pulling up. The end card says Uber also has yellow taxis.

- Code: AD-0452
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 15.1s · 12 beats · 47.8 beats/min · 11 hard cuts
- Industry: Mobility, Consumer apps
- Style: Live action, Cinematic, Humorous, Dialogue, Captions, Fast cutting, Phone UI, No voiceover
- Original: https://www.youtube.com/watch?v=jwbp5z6hyaM
- Full breakdown: https://cutmap.co/v/uber-uber

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-uber.