# Uber — Women's safety is not a joke

A 70-second brand film in which four women comedians perform stand-up in real night-time places where women feel unsafe. It then turns to Uber's safety features with the line that the jokes might be funny but women's safety isn't.

- Code: AD-0450
- Kind: Ad
- Format: Problem and solution
- Brand: Uber
- Length: 69.9s · 27 beats · 23.2 beats/min · 12 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Captions, Dialogue, Premium, Emotional, Humorous, Live action, Push-ins
- Original: https://www.youtube.com/watch?v=nrGtItXHGTg
- Full breakdown: https://cutmap.co/v/uber-women-s-safety-is-not-a-joke

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-women-s-safety-is-not-a-joke.