# Uber — Yeni başlangıçlar (Taxi in Türkiye)

A live-action brand film that cross-cuts a woman failing to hail a taxi at night with a woman in labour in a hospital. The two lines meet when the first woman books an Uber taxi, and it ends on a reunion between mother and daughter.

- Code: BR-0315
- Kind: Brand film
- Format: Problem and solution
- Brand: Uber
- Length: 45.9s · 20 beats · 26.1 beats/min · 20 hard cuts
- Industry: Mobility, Consumer apps
- Style: Cinematic, Emotional, No voiceover, Captions, Music-led, Fast cutting, Premium
- Original: https://www.youtube.com/watch?v=yE9zNImqYEo
- Full breakdown: https://cutmap.co/v/uber-yeni-baslang-clar-taxi-in-turkiye

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/uber-yeni-baslang-clar-taxi-in-turkiye.