# Umault — "Corporate" videos are boring

A live-action agency ad that parodies the dull conference-room corporate video. A woman in the meeting looks to camera and talks over a presenter at a whiteboard, then a burst of six cinematic shots shows what B2B video could be, and she returns for the logo.

- Code: AD-0003
- Kind: Ad
- Format: Problem and solution
- Brand: Umault
- Length: 16.9s · 9 beats · 31.9 beats/min · 6 hard cuts
- Industry: Marketing, Creative studio
- Style: Live action, Cinematic, Humorous, Fast cutting, Dialogue, Voiceover, Premium
- Original: https://www.youtube.com/watch?v=VCPGMjCW0is
- Full breakdown: https://cutmap.co/v/umault-corporate-videos-are-boring

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/umault-corporate-videos-are-boring.