# Userlens — Lumi launch film

A founder-led launch film that alternates a founder talking to camera in a garden with illustrated and UI-animated explanations of how Lumi, an AI adoption agent, works. Burned-in captions carry every spoken line, and a red pixel-block mascot guides the viewer from the problem to the demo to the call to action.

- Code: LN-0260
- Kind: Launch film
- Format: Founder-led film
- Brand: Userlens
- Length: 82.9s · 23 beats · 16.6 beats/min · 11 hard cuts
- Industry: AI, SaaS, Data and analytics
- Style: Captions, Light UI, Characters, Morph transitions, Push-ins, Voiceover, Live action, Flat 2D
- Original: https://x.com/HaiTa/status/2094823987021070763
- Full breakdown: https://cutmap.co/v/userlens-lumi-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/userlens-lumi-launch-film.