# Volvo Cars — Phillip Lim x Volvo Cars

A live-action brand film that follows a fashion designer through a New York day, from studio sketches to a finished grey weekend bag, ending on a Volvo C40 Recharge. A single closing line ties the bag to the car's leather-free interior.

- Code: BR-0300
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo Cars
- Length: 36.1s · 16 beats · 26.6 beats/min · 11 hard cuts
- Industry: Automotive, Fashion and beauty
- Style: Cinematic, Live action, No voiceover, Music-led, Premium, Slow and deliberate, Push-ins
- Original: https://www.youtube.com/watch?v=hiYfc9_HrH0
- Full breakdown: https://cutmap.co/v/volvo-cars-phillip-lim-x-volvo-cars

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-cars-phillip-lim-x-volvo-cars.