# Volvo — EX30 Cross Country, A Small Car for Big Experiences

A live-action brand ad with no voiceover. A mother and son leave a city apartment at night, drive out of town and spend a day in the forest, by a river and on a hillside. They end at a lit tent, then a dusk bridge carries the line 'A small car for big experiences'. The car is a carrier for the trip, never the subject.

- Code: AD-0428
- Kind: Ad
- Format: Live-action product film
- Brand: Volvo
- Length: 60.0s · 24 beats · 24 beats/min · 31 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Music-led, No voiceover, Emotional, Premium, Slow and deliberate
- Original: https://www.youtube.com/watch?v=UVqBD8-Hua8
- Full breakdown: https://cutmap.co/v/volvo-ex30-cross-country-a-small-car-for-big-experiences

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-ex30-cross-country-a-small-car-for-big-experiences.