# Volvo EX30 — It's the little things

A 105-second live-action brand film that follows a father and his young daughter through small, warm moments of everyday life, with the EX30 appearing only in brief glimpses until a closing line and a car-and-people end frame. The product is carried by feeling, not features.

- Code: BR-0273
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo EX30
- Length: 105.5s · 19 beats · 10.8 beats/min · 90 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Emotional, Music-led, No voiceover, Premium, Slow and deliberate
- Original: https://www.youtube.com/watch?v=9sHK006-4uw
- Full breakdown: https://cutmap.co/v/volvo-ex30-it-s-the-little-things

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-ex30-it-s-the-little-things.