# Volvo — EX60: A new beginning

A 110-second cinematic brand film that follows the small frictions of early electric driving (waiting in the rain, cold queues, dead batteries, awkward dinners) through a dozen short vignettes. It ends on the EX60 driving open road at dusk, with the range figure and a tagline as the only copy.

- Code: BR-0307
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo
- Length: 109.5s · 25 beats · 13.7 beats/min · 45 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Emotional, Music-led, No voiceover, Slow and deliberate, Fast cutting, Match cuts, Premium
- Original: https://www.youtube.com/watch?v=fBo4I4c0How
- Full breakdown: https://cutmap.co/v/volvo-ex60-a-new-beginning

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-ex60-a-new-beginning.