# Volvo — Meet the EM90

A 60-second launch film for an electric people carrier. One continuous-feeling camera glides through the cabin and cuts between 'rooms' (living room, workspace, theatre, sound, sleep, recharge, commute), each named by big white type that sits inside the scene. It ends on 'Room for life' and the Volvo wordmark.

- Code: LN-1257
- Kind: Launch film
- Format: Live-action product film
- Brand: Volvo
- Length: 60.0s · 25 beats · 25 beats/min · 17 hard cuts
- Industry: Automotive, Mobility
- Style: 3D render, Photoreal, Premium, Big type, Kinetic type, Push-ins, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=A0da9k1ZON4
- Full breakdown: https://cutmap.co/v/volvo-meet-the-em90

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-meet-the-em90.