# Volvo — Meet the new XC90

A 60-second live-action ad built on a three-part 'You thought... but ended up...' caption pattern. It runs three small stories (school pickup, furniture shop, mountain trip) to show how much the XC90 carries, and ends on a beach and the Volvo wordmark.

- Code: AD-0429
- Kind: Ad
- Format: Problem and solution
- Brand: Volvo
- Length: 60.0s · 21 beats · 21 beats/min · 61 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Captions, Premium, Fast cutting, Emotional
- Original: https://www.youtube.com/watch?v=QsR4E0t-efQ
- Full breakdown: https://cutmap.co/v/volvo-meet-the-new-xc90

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-meet-the-new-xc90.