# Volvo — The 780: Timeless Elegance

A heritage documentary film that follows Volvo's Heritage Manager through the archive as he revisits the Bertone-designed 780. Close-up car detail, black-and-white archive and a coastal road drive tell the story of a rare coupe, and the film ends on a quick look at a modern Volvo.

- Code: BR-0272
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo
- Length: 117.9s · 18 beats · 9.2 beats/min · 71 hard cuts
- Industry: Automotive, Media
- Style: Cinematic, Documentary, Slow and deliberate, Premium, Product macro, Push-ins, Voiceover, Music-led
- Original: https://www.youtube.com/watch?v=Em-hRzrQltU
- Full breakdown: https://cutmap.co/v/volvo-the-780-timeless-elegance

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-the-780-timeless-elegance.