# Volvo — The Future Is Electric

A live-action short with no dialogue. A grandfather and his granddaughter move through a mid-century house, and the film ends on a toy car and the electric XC40 Recharge. Brand copy is held back until the last 12 seconds.

- Code: BR-0301
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo
- Length: 88.6s · 20 beats · 13.5 beats/min · 48 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Emotional, Slow and deliberate, Music-led, No voiceover, Premium, Characters
- Original: https://www.youtube.com/watch?v=mYyPlgHYXok
- Full breakdown: https://cutmap.co/v/volvo-the-future-is-electric

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-the-future-is-electric.